Use this template to create your Product Vision.

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Product Vision Template

Product Vision Board is a visual tool designed by Roman Pichler. It helps product managers and teams articulate and communicate their product vision effectively. The board consists of 5 sections that prompt the team to think through various aspects of the product vision.

<aside> <img src="/icons/view_blue.svg" alt="/icons/view_blue.svg" width="40px" /> Vision What is the reason for creating the product? What positive change should it create?

</aside>

<aside> <img src="/icons/groups_blue.svg" alt="/icons/groups_blue.svg" width="40px" /> Target Group

Which market or segment does the product address? Who are the target customers and users?

</aside>

<aside> <img src="/icons/heart_blue.svg" alt="/icons/heart_blue.svg" width="40px" /> Needs

What problem does the product solve? What are the most important benefits of using it?

</aside>

<aside> <img src="/icons/package_blue.svg" alt="/icons/package_blue.svg" width="40px" /> Product

What product is it? What are its three to five stand-out features that set it apart from competing offering?

</aside>

<aside> <img src="/icons/bullseye_blue.svg" alt="/icons/bullseye_blue.svg" width="40px" /> Business Goals

How will the product benefit the company that develops and provides it? What are the desired business benefits?

</aside>

Example

<aside> <img src="/icons/view_yellow.svg" alt="/icons/view_yellow.svg" width="40px" /> Vision

Making the long-term home rental process for both tenants and landlords more simple and global Will save plenty of time for both tenants and landlords while contributing to build trust between them

</aside>

<aside> <img src="/icons/groups_yellow.svg" alt="/icons/groups_yellow.svg" width="40px" /> Target Group

• Tenants looking for a new accommodation
• Tenants seeking to save time in unnecessary visits
• Tenants looking for a new accommodation in a foreign country
• Landlords seeking to manage digitally the whole rental process </aside>

<aside> <img src="/icons/heart_yellow.svg" alt="/icons/heart_yellow.svg" width="40px" /> Needs

• It helps landlords to rent their property at the right price
• It helps landlords to handle to whole rental process
• It helps landlords to assess tenants' solvency
• It prevents tenants from visiting unnecessary accommodations </aside>

<aside> <img src="/icons/package_yellow.svg" alt="/icons/package_yellow.svg" width="40px" /> Product

• The product is a long-term home rental platform and price negotiation platform that connects tenants with landlords
• It automates all the standard rental tasks
• The MVP can be developed in approximately 3 months </aside>

<aside> <img src="/icons/bullseye_yellow.svg" alt="/icons/bullseye_yellow.svg" width="40px" /> Business Goals

• The product will complete the existing real estate marketplace
• The platform will create a huge traffic increase across all our products
• It will offer a one-stop-shop for real estate asset managers </aside>